The recent announcement and price tags of AMD’s amazing Ryzen CPU lineup seems to have taken Intel by surprise as the company is clamoring to make sure it still remains at the top in CPU market.
According to Semi Accurate founder Charlie Demerjian, Intel PR has been sending out emails to numerous Ryzen reviewers asking them to contact Intel before they write a review based on the latest AMD Ryzen processors.
Intel PR sent out a last-minute “call us before you write” email to most of the press, but not SemiAccurate, after hours last night. You could infer that they are suddenly really worried about something.
While tech companies do try to gauge their competition before a new product launch, this sudden urgency from Intel suggests the company might be worried about losing its CPU market monopoly, which it has held for a number of years.
Also See: New AMD Ryzen 7 1800X SiSoft Sandra Benchmarks Reveal Decent Performance Improvement Over i7 6900K, i7 5960X
That monopoly is probably also why their CPU products have felt somewhat lacking of late, especially when coupled with the insane price tags. AMD’s newest Ryzen offerings are delivering performance superior to those of their Intel counterparts at a significantly reduced price which spells trouble for the Core series processors.
So far, the Core i series manufacturer doesn’t seem to have an ace up its sleeve to counter the sudden onslaught of amazingly performing yet cheap AMD processors.
In multi-core benchmarks, the Ryzen 7 1700 seems to be doing even better than 7700K clocked at 5.0GHz.
Because of benchmarks like these, there is a massive surge in popularity for AMD resulting in many retailers already out of stock, days before the processor is set to launch.
Although Intel hasn’t revealed how it plans to counter AMD, there are reports that it might be working on a new processor that will incorporate AMD’s Radeon GPU inside the chip instead of using the usual HD series.