Bluehole forms PUBG Corp. to focus on expansion and global development
Bluehole has announced a new subsidiary called PUBG Corp. that will be responsible for the “development and global business opportunities” of PlayerUnknown’s Battlegrounds (PUBG).
The dedicated division will exist within the company and be led by vice president Chang Han Kim. In light of an ongoing restructuring process, new offices will be opened up in United States, Europe, and Japan to ensure that development for the online battle royale game continues to be global in nature.
“Given PlayerUnknown’s Battlegrounds’ global success, we want to ensure that we have the operational efficiency that is required to support the game globally,” Kim said in a press release. “This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game’s potential in the esports sector and the growth of PUBG as a true global IP franchise.”
The formation of PUBG Corp. comes in the wake of tremendous and unprecedented success. The game only entered early access on Steam more than six months ago. It sold more than 10 million copies during this time, achieved several milestones and earned numerous accolades.
Most recently, Bluehole was reportedly valued at $4.6 billion. All of this and the game is yet to see an official launch later this year. It is equally important to consider that PUBG is currently enjoying success on only one platform. It is slated to arrive for Xbox One in the coming months and Sony is already said to be in talks with the developer to bring the game over to PlayStation 4 next year as well.
It goes without saying that Bluehole will be crunching some serious numbers when its beloved game is available in its full form on all three platforms.