With Nintendo’s Six Month Earnings Release being only some weeks away, which will tell us how Nintendo Switch has been doing sales wise, it has been announced that the company is trying to raise the Nintendo Switch production to 2 million per month so as to reach an annual shipment target of 20 million units this year.
Reportedly this boost to the Nintendo Switch production is happening due to its opening to the China market. Even though an official release of the console in China is not yet announced, it is almost sure that it will happen since Nintendo already spoke about their deal with Tencent to bring one of their most famous video games, Honor of Kings to the Switch.
In Japan and America, there is already a shortage in supply which will have to be replenished before the holidays. Late December is known to be one of the best months for video game consoles to raise their annual sales, so Nintendo has to deal with the Nintendo Switch unit shortage before that time.
As DigiTimes states another reason for the shortage in Switch units is the fact that some of the key components to the console’s creation are in tight storage as well. Their article reads about this matter:
The Switch is currently manufactured by Foxconn and Japan-based Hosiden with Foxconn supplying over 50% of the overall volume. But ODMs such as Pegatron Technology and Wistron are trying to win orders for the games console. Pegatron has stationed a team near Nintendo’s headquarters, looking to persuade the Japan-based vendor, according to the sources.
Nintendo has already sold 4.7 million consoles across the globe by the end of June based on the three-month earnings release of the company. Is the Nintendo Switch selling too fast? Will you be grabbing one these holidays?