EA’s Stock price has taken a major hit in the last 6 months thanks to the negativity surrounding Battlefield 5 since its reveal earlier this year. EA closed at 84$ at the end of business on December 3.
EA’s stock value has been in a state of flux since late last year. Battlefront 2’s loot box controversy and later the Govt intervention took a bite out of EA’s stock price. It wouldn’t be wrong to say that EA never fully recovered from Battlefront 2’s disastrous launch. Even though the game sold well, it came short on EA’s expectations. As of December 3, EA’s stock value has dropped 44% in the last 6 months.
Battlefield 5 publically launched on November 20 and sold less than half the amount of the physical copies compared to 2016’s Battlefield 1. While there are some caveats which makes it difficult to tell exactly how bad the situation is for Battlefield 5, it is pretty bad.
Battlefield 5 launched digitally on November 15 for the Deluxe Edition buyers. Members of EA and Origin Access had early access to the game as well. We also need to consider the general rise of digital sales around the world.
When compared to Black Ops 4, Battlefield 5 sold less than half the amount of physical copies. It isn’t far-fetched to imagine that digital sales may have covered the gap left by physical sales. But the game going on sale within weeks of its release is a good indication of where digital sales stand.
Critics gave low ratings to Battlefield 5, making it the lowest rated Battlefield game since Hardline. But if we look at the main roster of Battlefield games, it is the lowest rated Battlefield game to date.