When thinking about companies that have shown a particular interest in profit over the past years, Electronic Arts is possibly the first one to pop into mind. After being named the “Worst Company in America” and being the center of countless of “paid DLC memes”, the company’s CEO has expressed his opinion on the matter, claiming that Electronic Arts isn’t a “greedy beast”.
Speaking at the B.C. Tech Summit in Canada, Electronic Arts CEO Andrew Wilson talked about the company’s stand across its fans and what their priorities are regarding their products. According to him, Electronic Arts isn’t trying to be greedy, it’s just a natural course of things that the current industry dictates. He said:
“If you understand the video game business, EA–the branding is this corporate beast that just wants to take money from them while people play our games. That’s not actually what we’re trying to do.”
“For the longest time in civilization, we would spend money as human beings, then we would spend time where we spent our money. That’s reversed now. You come in, and play a bunch of games, and ultimately you invest after that.”
That pretty much gives us a sense how Electronic Arts views their use of microtransactions and paid DLC policies. If what we understand is correct, then Electronic Arts isn’t releasing paid content to give you a reason to play but a reason to stay and continue to invest time longterm.
Do you agree or not? With EA’s past with titles like Star Wars Battlefront 2 where microtransactions came to be essential for players to move past several milestones, it’s difficult for us to think that Wilson’s statement is a totally honest one.
What do you think? Do you believe that Electronic Arts is a corporate “greedy beast”? Let us know in the comments below.