Electronic Arts is currently on the right track to make up for all the commotion past decisions regarding Star Wars Battlefront 2 has caused. Right after the company announced they are bringing back the Star Wars Battlefront 2 Microtransactions, its stock price has reached a new all-time high at $130.
In February 1st, Electronic Arts stock price managed to reach a maximum price of $130 before settling to a $126.96 with the day’s end. That’s actually 7% up to what the price was yesterday and far more than what the company had over the last few months.
Whether we like it or not, microtransaction mean more money for a company like Electronic Arts and investors are happier when their money is not wasted. The new Star Wars Battlefront 2 Microtransactions model will ensure more income without jeopardizing the company’s name and fame. The company is forecasting revenue of $5.1 billion for its fiscal year ending March 31 and profit of $1.015. Take a look at the 3-month stock price movement for Electronic Arts:
Star Wars Battlefront 2 may have started out on the wrong foot but is a flagship game for EA and has already shipped 9 million copies worldwide, with more to be sold after the smooth implementation of microtransactions. The company may have suffered a loss in sales due to the Star Wars Battlefront 2 Microtransactions issue back in December but analysts have predicted this comeback.
Wedbush Securities analyst Michael Pachter claimed that jumping to conclusions about the Star Wars Battlefront 2 sales is a little premature as the fan’s loyalty will bring the retail sales back on track. He now comes to be true with today’s news even though the game hasn’t seen the spotlight, yet.
There might be some other reasons behind Electronic Arts big jump in stock prices but for now, it’s fair to say that Star Wars Battlefront 2 had a big role to play in this. For now, both players, investors, and developers can be content with the changes happening to the game and the financial state of the company overall.