Tencent, one of the biggest gaming publishers in Asia, has apparently finally won the right to release PUBG in China after weeks of negotiations. The game will be released with a number of alterations to conform to the country’s ideology, but will finally be released in one of the world’s biggest gaming markets.
Originally, PlayerUnknown’s Battlegrounds had been turned down for a release in China due to the government not believing that it conformed to the values of the Chinese Communist Party, the ruling government. However, with the game being released in China, the game is being adjusted to make sure that it conforms to socialist core values, Chinese traditional culture, and moral rules.
There will apparently be a special emphasis on keeping cheaters out of the game, something that PUBG has done very well in doing in the West. And, even though they’ll have to make adjustments, hopefully Tencent will be able to make PUBG in China extremely successful. Considering China’s population and PUBG’s popularity, it seems that Tencent and Bluehole will soon have a very successful game on their hands.
A number of other multiplayer-focused games have already experienced a great deal of success in China, such as League of Legends and Defense Of The Ancients 2. If PlayerUnknown’s Battlegrounds gains the same sort of popularity, there’s a possibility that it might eclipse both of them, especially since PUBG is much easier to get good at than those sorts of games.
PlayerUnknown’s Battlegrounds is slated to be coming out of Early Access on December 12 on both PC and the Xbox One, so hopefully Tencent can get the version of PUBG in China ready fairly soon after that. With PlayerUnknown’s Battlegrounds getting new content, including a new map, at some point in the near future, Tencent and Bluehole likely have a goldmine on their hands.