GTA series is the crown jewel for RockStar Games and with the immense success of GTA V and its online component, GTA Online, the series has proved that it is not going anywhere soon. While it has been three years since the game’s initial launch, Rockstar has been
While it has been three years since the game’s initial launch, Rockstar has been supporting the game with new content and it comes as no surprise that the GTA online revenue has exceeded $700 million.
According to Daniel Ahmad, who is the analyst for Niko partners, the revenue from GTA products have exceeded $700 million in the last 12 months. He also posted a graph depicting the revenue generation from the game.
GTA Online has been hugely successful for Take Two & Rockstar. Net Revenues from GTA products exceeded $700 million over the past 12 months.
He further revealed that Take-Two earned from GTA V in the third year of the game’s launch compared to what they earned in the game’s second year after release.
However, he quickly notified that the game was not released in the past 12 months, and the revenue is generated from catalog sales and what players spend in GTA Online.
Earlier this year, it was revealed that GTA Online revenue touched $500 million through micro-transactions. This figure was revealed through a lawsuit that was filed by former Rockstar North President Leslie Benzies. According to the lawsuit “the purchases made in the game through micro-transactions have a nearly 100% profit margin, subject only to nominal development costs and app store commissions”.
So if we do the math, than Take-Two has earned more than $200 million in revenue in last six months through GTA Online.
While the micro-transactions have been heavily criticized by gamers, as developers hold some content back in order to sell it for adiitional charges. These figures represent that majority of gamers don’t really care about it and would gladly pay real world money for in-game items.
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