Activision Blizzard released Hearthstone: Whispers of the Old Gods on Apr. 26, 2016 and is surely on its way to dethrone Candy Crush Jelly Saga – paving way for stronger monetization.
With the release of Hearthstone: Whispers of the Old Gods, Activision announced that it will not allow players to use their old cards in the new expansion.
Hearthstone: Whispers of the Old Gods Monetization
This thing, in turn, forced players to spend on buying new cards. With a total of 134 new cards included in Hearthstone: Whispers of the Old Gods, Activision found a lot of players willing to spend $49.99 pre-purchase offer.
According to data gathered by ThinkGaming; players playing the expansion on iOS-based devices did not mind the new formula implemented by Activision and continued to buy new card packs to keep their decks healthy. This consequently resulted in Hearthstone’s daily sales rise to $260,000 USD from Mar. 30, 2016 to Apr. 27, 2016.
As of Apr. 29, 2016; Hearthstone: Whispers of the Old Gods is ranked #10 on Top Grossing Games and #64 on Top Free Games. Judging from the numbers, this slightly revised pay to win model by Activision Blizzard certainly helped it in some capacity and Hearthstone may compensate business decline from World of Warcraft.
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