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Report: Blizzard Isn’t Happy With Activision’s Way of Doing Business

A new report claims that Blizzard isn’t happy with the way Activision is doing business with them. Could it be the end of Activision Blizzard working together? We don’t think so.

In 2007, Activision decided that the company and all of its assets will merge with the fellow games developer and publisher Vivendi games.

At that time, Vivendi was well known in holding both the game studios Sierra Entertainment and Blizzard Entertainment. The new company was named as Activision Blizzard and it retained its central headquarters in California.

A detailed article by Kotaku sheds light over Blizzard’s partnership with Activision. From the start Blizzard has operated separately to Activision. But now they have become more linked thanks to Call of Duty moving to Blizzard’s client.

Recently, Blizzard hired a new chief financial officer who was previously working in Activision’s finance relations departments. According to the report, he announced ways of cutting costs at Blizzard.

A statement revealed by Blizzard saying “This is the first year we’ve heard a priority being cutting costs and trying not to spend as much.” This statement means “Don’t spend money where it isn’t necessary.”

This year Blizzard released only a few updates and an expansion pack for their existing titles.

The expansion includes World of Warcraft Battle of Azeroth which considered as the fastest selling expansion of the franchise. And various updates to Overwatch and Hearthstone. According to the report Blizzard is also working on Diablo 4.

Moreover, Blizzard announced two upcoming titles related to their World of Warcraft franchise including Warcraft 3 remaster and World of Warcraft classic. Blizzard also announced a mobile title of their Diablo franchise called Diablo Immortal.

Diablo Mobile was a surprising twist for the PC fans. Because the fans are desperately waiting for Diablo 4. The new title faced a backlash and the fans are very disappointed about the popular Diablo franchise release on the mobile platform.