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Nintendo: “We Are Competing” for Entertainment, Not With PS4 and Xbox One

Nintendo has made a name for itself in the gaming industry but still, it doesn’t consider PlayStation 4 or Xbox as their competitors. President and Chief Operating Officer of Nintendo, Reggie Fils-Aime recently gave a detailed interview on Geekwire. He was asked whether he takes Microsoft and Sony as competitors or not. To which he replied by saying “no I don’t”.

The main reason for this is because the company considers themselves as an entertainment company instead of a video game company.

All the remaining time is time that the user dedicates to his entertainment. It is around that time that I compete minute by minute. That time spent browsing the Internet, watching movies or watching a television broadcast of a conference: This is the time of entertainment for which we are competing. My competitive set is much bigger than my direct competitors at Sony and Microsoft. “When I do that, I have to be creative and innovative to win that battle

This statement makes it pretty clear that Nintendo sees itself as a competitor for common factors in people’s day to day life. Nintendo plans to launch their products in different sectors of media.

For games, President and Chief Operating Officer, Reggie Fils-Aime mentioned Mario, Zelda, and Pokémon as main games of Nintendo Switch. He also talked about company’s efforts to take these characters out of Nintendo Switch. Mentioning Super Mario Run Mobile to reach customers who haven’t experienced anything like it before.

We think they’ll come back, maybe buy a Mario shirt, eat Mario’s cereal or buy a Switch

He also said that without Wii U, there would have been no Nintendo Switch. It’s one of the reasons why Switch came into existence. You can check out the full interview here to know everything in detail.

Now in other news, it’s rumored that Nintendo is planning to release a new version of Nintendo Switch in 2019. As for the changes, hardware and software changes are in a discussion along with an LCD Upgrade. We would love to have an external storage option in Switch and it’s also expected to cost less than the original to reach wider audiences.