Ex-Bioware dev has revealed that people spent $15000 on Mass Effect 3 multiplayer cards and that is why more and more EA titles have multiplayer which didn’t had them before like Dragon Age Inquisition, which also explains why EA is pushing for micro-transactions in its upcoming titles.
Speaking with Waypoint, ex-Bioware designer Manveer Heir talked why games like Dragon age Inquisition featured multiplayer component despite the previous titles were single-player only. According to Heir, microtransaction in multiplayer can bring in a lot of money and he has seen people spending $15000 on just Mass Effect 3 multiplayer cards.
You need to understand the amount of money that’s at play with microtransactions. I’m not allowed to say the number but I can tell you that when Mass Effect 3 multiplayer came out, those card packs we were selling, the amount of money we made just off those card packs was so significant–that’s the reason Dragon Age has multiplayer, that’s the reason other EA products started getting multiplayer that hadn’t really had them before, because we nailed it and brought in a ton of money.” He also said he’s “seen people literally spend $15,000 on Mass Effect multiplayer cards.
He also touched on the Bioware’s upcoming title, Anthem, saying that it doesn’t feel like a traditional Bioware game and said that it is because EA wants to monetize the game as much as it can which resulted in a game that doesn’t feel like Bioware’s work.
From the sound of it, it seems that EA brought in a significant sum of money through microtransactions in Mass Effect 3 and this might be the very reason the company is not into single-player only titles anymore and is looking for more open-world or multiplayer titles to support microtransactions.
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