Earlier we reported Google’s plans to start YouTube Red. A new membership based service that Google is starting on October 28.
YouTube Red will allow users to watch videos offline, save them on their devices, see videos without ads. This service is going entend to the gaming app and a new music app from Google. Users will have to pay $9.99 a month to benefit from all this (or use extensions).
The service is yet to come out and we are already starting to hear negative stuff about it, mainly about its policies for YouTube content creators. According to a new report, YouTubers who aren’t signing up for YuTube Red, will have their videos hidden from public at Google’s video streaming platform.
Any creator who earns ad revenue from YouTube but doesn’t sign up for YouTube Red’s revenue share deal is in trouble.
In short, it is an offer content creators can’t refuse!
According to a statement released by Google:
Creators have been asking us to launch a subscription service — so that, combined with user demand, is why we built the service and why the overwhelming majority of our partners, representing close to 99% of the content watched on YouTube, have signed up. Videos of partners who don’t update their terms will be made private when we launch YouTube Red in the US because it isn’t fair to ask a fan to pay $9.99 for a service that has less content than a free service.
Majority of creators have signed but it’s not like they had a choice.