Nintendo: Nintendo Switch Is Not Targeted Towards Core Gamer Audience
Nintendo has revealed its much anticipated console, Nintendo Switch. While many fans are excited with the approach that Nintendo has taken, but not all are happy with the design of Nintendo Switch. Many fans are worried that Nintendo will market the console to more casual gamers.
However, this is exactly Nintendo is trying to achieve, as the company itself has stated that they themselves are not trying to target the core gamer audience. According to Nintendo President Tatsumi Kimishima, Nintendo is trying to reach an wider audience with Nintendo Switch instead of targeting the core gamer audience.
Our philosophy is that we want to increase the number of users in all target groups. In that respect, nothing will change. We have no intention to focus exclusively on core gamers.
Also with the launch of Nintendo Switch in March next year, many are assuming that Nintendo would discontinue the highly popular Nintendo 3DS. But according to Nintendo, the company has no such plans and they will continue to support Nintendo 3DS.
According to Kimishima, the sales for Nintendo 3DS are improving, and thinks that Nintendo Switch could have this positive impact on the handheld’s sales.
Thanks to our software, the 3DS hardware is still growing. So that business still has momentum. And certainly rather than being cannibalized by the Switch, we think the 3DS can continue in its own form.
Nintendo Switch will launch in March 2017, but no specific date or price has been announced by Nintendo. Hopefully all of this will be revealed during Nintendo Switch presentation which will take place on January 12, 2017.