Xbox Marketing Manager Aaron Greenberg said that even though Xbox “feels good” about the number of inhouse studios it has, this doesn’t stop them. He said that they had felt like this in this past but they had still acquired Double Fine when it came along.
In response to a question in an interview with Twinfinite question about Xbox’s thought process in regards to acquiring more studios, Aaron said:
It’s a tough question to answer. What I would say is, we were very deliberate. I think Phil spoke to this as well: there was a period of time in which we were very focused on adding more content to our first-party studios.
At E3 a year prior we announced five new teams that joined. Then we added two more at XO, and then Double Fine this year.
It’s been exciting and it’s been great getting to know all these teams, going out and sitting down with Ninja Theory, or the team at Obsidian or inXile, and seeing the stuff that they’re working on now that people know about and the secret things they have in the works that people don’t know about yet. We’ll in time be sharing more about those.
I think we feel good about the level of content we have coming from our internal studios, but we felt good about that and then the opportunity with Double Fine came and that was a perfect fit.
You never know, but right now I think where we are, with our 15 internal studios, we feel really good about the amount of content we’re getting from that, whether it’s supporting Project Scarlett, or supporting Xbox Games Pass on PC and console, we feel like we have a healthy set of content across multiple genres, multiple game types, that will excite our fans.
When asked if Microsoft would be open to in house studios making games on multiple platforms, Aaron said that they were focusing on Xbox and PC exclusives.
Our internal studios are focused on making games for our platforms, Xbox and PC. We have a set of teams that are working on exclusive first-party games and we don’t plan to make changes to that.
What I’m excited about is that we’ve added eight new studios and each of these studios that we acquired is working on multiple projects.
There is going to be a lot of new games coming out on Xbox I think fans are going to be really excited about, and more than ever before probably in the history of Xbox. That’s incredibly exciting.
So there you have it. Do you think Xbox will not acquire anymore studios for a while? Or do you think Sony’s acquisition of Insomniac Games will make them acquire more studios?