Ubisoft Executive Director Think Its The Right Time To Make”New Genres”

Ubisoft EMEA Executive director Alain Corre gave an interview to MCV where he said that it was the right time to make new genres, invest in new IPs and take advantage of emerging platforms.

The conversation started with Corre talking about Ubisoft’s current situation, where they had gotten more freedom. This was because the mass media corporation Vivendi had finally sold of its final shares in Ubisoft. In the past, it had tried to take control of the company and that had impacted the freedom they exercised.

 ‘Freedom is fantastic,’

‘We are an independent company, we want to remain independent, that’s the best way we can grow, and we have proven that already, many times, so we are super happy to be able to decide what we want to decide, when we want to decide it, in the future.’

What are Ubisoft’s next plans, now that they have this freedom? In answer to that, Corre said that while they appreciated longtime IPs like Assassin’s Creed and Ghost Recon, they would also like to make new IPs.

 ‘We cherish our fans that are following our brands like Assassin’s Creed or Ghost Recon going forward, but we feel that it’s also a good moment now to go onto investing in new IPs,’

Ubisoft is also exploring the different technological advancements that are rapidly appearing and it’s the “right time” to create “new genres”.

‘There are lots of new technologies appearing; PC is still developing fast, there are new consoles coming next year, the streaming technology is there, cross-play is also something that will excite players, so we feel it’s the right time to create new genres, and new IPs for us. After all, if the sun can shine on these ones, we’ll have them for a long time to come.’

Ubisoft’s upcoming new IP Gods & Monsters, created by the team behind Assassin’s Creed Odyssey and out in March next year, is a part of that vision.

When asked if Ubisoft was seeing it as a franchise, Corre replied: “That’s the dream of every publisher. We are going to feed this game with new things along the way. Ideally, if fans respond positively, it can have a long life in the future.”

Upcoming Ubisoft releases are Watch Dogs Legion, Tom Clancy’s Ghost Recon Breakpoint, Rainbow Six Quarantine, Gods & Monsters, The Settlers, and Just Dance 2020.