According to stats from data tracker GfK, PlayStation VR sales are set to outperform HTC VIVE and Oculus Rift. In other words, PlayStation VR is to be the king of the VR gaming scene.
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GFK’s October consumer panel survey revealed that PlayStation brand attached to the device as well as clear messaging eradicated many concerns about VR. PlayStation VR sales on retail are going to outperform both other devices but it is to be noted that GFK does not track sales through official websites.
According to GfK director Paul Simpson:
VR devices Oculus Rift and HTC Vive, both of which are focused towards gamers, suffer when compared to PlayStation VR.
The VR units of the former are more expensive (£550-plus vs c. £350) and require a relatively high performance PC. PlayStation VR also benefits from a large installed base of PS4 owners – more than 3.5m in the UK.
Early UK sales of PlayStation VR indicate it is already approaching the combined installed base of HTC Vive and Oculus Rift. Initial PlayStation VR game sales are also positive with eight or nine boxed releases featuring in the Official UK Top 40 games chart (week ending Saturday 15th October 2016).
He went on to say:
Early adopters weren’t certain what to expect from a VR gaming experience. The Sony PlayStation branding eradicated many concerns and led to high expectations. Our survey shows that initial reactions from owners of PlayStation VR are positive. Some told us that the experience surpasses expectations, and for many it is a talking point with their friends. Others believe the VR gaming experience to be a solitary one, but have been pleasantly surprised by social elements of VR gaming
VR is a growing market and can become one of the biggest revenue generators for hardware manufacturers.