Madden NFL 25 Owner Mode Guide – Tips and Strategy

Brand new to the Madden series is the Be an Owner mode in the Connected Franchise in Madden NFL 25. It’s a managerial mode that combines well-known features from the past with new organizational additions that challenge the management skills of the players.

If you think you’ve always had what it takes to be the rightful owner of a highly esteemed team and stadium, then consider putting your skills to the test with this mode. For more help on Madden NFL 25, read our Be A Player Position Archetypes Guide.

Madden NFL 25 Owner Mode

As an Owner, you will not only be directly and indirectly responsible for your team’s on-field performance, but will also have to deal with the off-field financial and managerial issues and obligations that arise. This makes the Owner mode very busy, with you constantly evaluating multiple factors that determine your organization’s financial stability and on-field success.

Once you start the Be an Owner career, you will have several options for the Backstory. You can either jump into the shoes of an already existing team Owner. If you do take on the persona of a real-world owner, you’ll inherit the stadiums and financial status of that owner as it is today.

Most of us will, however, prefer creating our own owners, and crafting his initial backstory according to our needs. This is a lot more challenging and much more rewarding than being in someone else’s shoes.

The first thing you’ll need to decide is the back-story. Like with the Be a Coach and Be a Player Connected Franchise career modes, you will have three options to choose from. The backstory is a phenomenal determiner of how you do in the early years, and how easy or difficult your career will be.

The perks and downsides however are mostly short-termed, only having a fading influence for the first few set of years. Nevertheless, they form an essential foundation for your career, so you should choose wisely.

Former Player:
As a Former Player, you will immediately get 500 Legacy Points, with a huge boost to your roster’s morale – they know a former man who knows the game is leading them. Resigning contracts will thus be easier to achieve, and players will be relatively easily convinced to join your team.

It’s all pretty good when it comes to the team management as a Former Player, but when you look at the initial finances, you’ll begin to worry slightly. You’ll start off with no money in the treasury, and fans won’t be too happy about that. If you can grind through the first season in this seemingly broke position, your team could go sky high in the near future.

Lifelong Fan:
You’ve always loved the team you will own, and because of that other fans of your team will love you. Fan happiness will increase, resulting in lots of crowds in the stadium. This will allow you to make great money in the long-term.

You’ll start off with $5 Million in your reserves, but your popularity will take a penalty for that reason. Just keep winning and you’ll get huge boosts of happiness, and fans will come pouring into the stadium. The first season is a little tough though.

Financial Mogul:
Okay, so money has never been a problem for you, and that’s why you’ve just acquired your team. Your power is in the amount of financial reserves you have, and you’ll start off with $10 Million, a great amount to kick-start your career as an owner.

However, your team will always look at you as a money-machine, and player happiness will take a permanent hit. It’ll be relatively hard to sign contracts and recruit players. Also, you’ll start off with no Legacy Points.

The Financial Mogul is a great starter, but there are no real advantages as time goes on. It’s a choice ideal for those looking for a short career, or veterans who would truly like a challenge.

Finalizing Your Appearance
Once you have chosen your back-story, you’ll have to finalize your physical appearance.

If you want the avatar to resemble you, you can download your GameFace to Madden if you wish. You won’t be really seeing your character in much, apart from occasional still images, so it’s best not to waste too much time on this aesthetic feature.

The Be an Owner mode is easily the busiest mode of all, and can sometimes get overwhelming. Your on-field job will be very similar to that of a Coach, except that you won’t be able to get fired, because you’re the boss.

In fact, you will get to call out who stays and who leaves. You’ll have the option of recruiting or firing your Head Coach, Scout, and/or Trainer. Other personnel like offensive and defensive coordinators, special team coaches, assistant coaches, or any other roles are not simulated in Madden.

You will be able to re-assign your on-field staff during the Stage 1 of the off-season, meaning you’ll be stuck with whoever you hire for a year.

During the season, you will be performing the same activities as that of a Coach. You will be indulged in Coach Weekly Activities and Post-Seasonal work that you would do during a Be a Coach career. These will include conducting trades, carrying out practices, signing and releasing players, scouting and drafting, deal with injured players, and all the other chores that are usually the Coach’s job.

You can learn about these activities in detail through our comprehensive Connected Franchise Tips.

The Finances
Though majority of your time will be spent in the weekly activities and management of players, you will need to focus hard when it comes to managing Finances. This is where the Be an Owner career gets its charms, and puts your managerial skills to the test.

Money is the ultimate factor that determines your organization’s stability, and that means you’ll have to be wise with the cash flow, both inwards and outwards.

Having said that, Be an Owner isn’t a hardcore business simulator, and it’s very unlikely that you’ll go bankrupt, which by the way will result in the end of your career.

Your character’s treasury is the main source of all the money that will be used for signing bonuses when negotiating player contracts, along with paying your staff and also managing your stadium. However, your player wages do not come from your treasury – they are paid through the NFL Shared Revenue given to all teams towards the end of the season.

The primary concern as an owner is to make money, not just for yourself but also for your team. Signing bonuses are guaranteed forms of cash for your players, unlike regular wage which he’ll only get as long as he is playing in the team.

Players will often demand as much signing bonus as possible, and if you find a key player threatening to leave the team, then you’ll need to look into your pocket (aka treasury) and give him an offer he can’t refuse. For this reason, the treasury money is very important.

Your treasury is also used to pay your staff and their travel expenses. This will probably be around a few million per week, which isn’t too costly considering how much NFL teams tend to earn.

This does mean that away games will be much more costlier, but you can easily compensate for that with home games, and earning lots through your stadium. Just make sure that you have enough reserves (ideally around 2 to 5 million) when you play away games, so that you can withstand the temporary financial loss.

As the owner, you will be able to determine how much possible cash you can actually get. The pricing of tickets and merchandise is all in your hands, so you can consider selling French Fries for a 100 bucks if you want, but you should always remember that merchandise will always sell properly if it is reasonably priced.

Same goes for your tickets – if you have pricey tickets, fewer people will show up at the stadiums. This will also mean that even fewer people will buy your merchandise, resulting in a huge negative impact.

The Advisors
Sometimes it’s hard to keep track of what’s going wrong and what’s going right. For this reason, you’ll have a team of advisors who can aid you in your confusions.

Fans will often complain about pricings and other variables that you control, but you can never surely know when this complaining will turn into a dip in your annual revenue. In order to stay updated, you should always keep your ears open for some suggestions from your advisors.

Advisors will always say general things though, but they should be adequate to hint at where you are lacking. Even when it comes to pricing, you will notice that every item’s price has an ‘average price’ next to it, which is basically the mean price other league teams have for the item.

Advisors will often tell you if you are charging too much or too little for certain items.

It’s good to listen to them, but you should remember that you’re the boss, and most important of all that you’re human. If you have a proper business and financial plan you wish to follow, then do it, and completely ignore your advisors.

It’s usually good to reduce prices of your best items, which will have the fans ticking with joy.

Take a look at the best-quality items menu, and consider cutting down the prices of one or two well below the average league price. This won’t really kill your finances at all, and should make fans much happier.

You can also do that with the jerseys of your best players, having the fans go wild with joy. This will increase the annual sales, and should keep the fans rolling in.

Media Interviews
This is one of the most fun parts of being an owner, though it wouldn’t be that exciting in reality.

During certain parts of the season, you’ll be confronted by the Media with various questions about your progress and major incidents that may have occurred. You can check out the questions when it appears in your actions list, and answer with one of the three available options.

Every answer you give out will implement modifiers to your fans expectations of pricing and success.

These modifiers are mostly conditional, and can affect various seasons. You won’t be able to see the impact (modifiers) of your answers until you have chosen them, and there is no way to go back and choose differently, so choose your words wisely.

Modifiers on fan expectations can have drastic effects on your sales.

If you manage to fulfill your promises, and the modifier increases for a certain item that costs, say, $10 on league average by 20%, then you will be able to sell the item at $12 in the next season without having the fans complain, even though it is more than the league average. It also works negatively as well, so if you fail in fulfilling your promises to the media, you might anger fans even though you are selling products at the league average price.

Either way, the single most important factor to shut up fans is winning.

If you keep winning, the modifiers will generally be positive, and you should have no worries whatsoever. Of course, this doesn’t mean you start pricing a Pepsi beverage at $100, but you might be able to afford slightly higher prices on one or two items, and still keep fans happy.

Your Stadium
The second-most important factor after winning is your stadium. Some teams will have the privilege of being housed in a brand new shiny stadium, while others will have to make-do with worn out ones.

If you plan to have a good, long career with happy fans, it is important that you pay out of your pocket and invest in improving or entirely relocating your stadium if necessary.

Even a championship team will fail to attract fans to a stadium that is falling apart and lacks sufficient services, so you’ll need to ensure that it can live up to the standards. Remember, your stadium is the second biggest money-maker in the game, so without it you will be severely crippled when it comes to overall earnings.

There are multiple ways of going about improving your stadium, of which the easiest is renovation. You can Renovate five parts of your stadium, but as time progresses, the quality will start to degrade quicker, meaning you will have to renovate more often.

If your stadium renovation costs are become too frequent and high, it’s best to consider building a new one, or completely relocating your team to a different city.

The relocation depends on your league though, so you could move any time you wanted, or move only when your stadium gets bad enough, or not move at all. This will apply to all teams in the league, so make sure you are aware of the settings before jumping in to the league.

Do note that relocating is a difficult process, and one that should only be carried out for long-term benefits.

If you move to a different city, fans will become upset, and initial attendances in your new area will be very low for that season. It’s also important to note that stadium changes take effect after a season ends.

Maintaining your stadium is a very expensive process, and should be done in the off-season, only after your annual draft. Building a new stadium is an even more expensive process, but it does have a lot of perks.

If you can afford it, make sure the area (city) you are building it in is considered. If it’s densely populated, you’ll need a large stadium, which will be costly, but will allow more revenue. Conversely, a small city won’t have many appearances, so it’s best to settle for a small stadium.

Haider is a freelance contributor, who loves video games, playing guitar, and aviation. He is a competitive FPS player and also enjoys exotic RPG games like Diablo and Xenogears (his favorite game of all time) ...