G2A came under fire recently when two indie game studios, “RageSquid” and “No More Robots” spoke against the company and its alleged overpriced selling of mass acquired game keys. G2A has also been accused of acquiring game keys through illegal means. G2A has since responded with a statement saying “we want to finally stop the accusations we’ve been getting from some devs.”
In a lengthy statement with GameIndustry.biz, G2A discussed, explained, and broke down their business model as well as discussing possibilities for the future.
According to G2A’s representative, “G2A’s business model is the same as any other big global marketplaces’ like Amazon or eBay, with all its ups and down.” In a way, G2A works similar to eBay but dealing with game keys. G2A argues that the automated marketing mechanisms the company uses like Google Ads to promote products around what users may be interested in are completely ethical. They argue that it is no different from the ones other online stores use.
In addition to this, G2A has emphasized that they are not the only one who sell game keys online, there are many other similar websites currently operating in the market. G2A believes that if the company were to shut down, “selling game keys wouldn’t disappear” because of prominent position G2A has in the gaming industry.
Furthermore, G2A said that they already have facilities in place where users can simply report of they find illegal game keys being sold on the website.
“If any developer suspects there are keys on the marketplace that shouldn’t be there, there’s a quick and easy way to report it,” the G2A added. “All it takes is to contact us. If any key was illegally obtained, we’ll remove it, block the seller and provide their personal data to the proper authorities.
Even in a case that the report doesn’t work out, G2A is prepared to take additional steps in order to ensure that the matter is dealt with swiftly.
“We are and always were open for discussion, but a real one, not empty accusations and catchy slogans.”
Of course, this is in reference to the latest controversy when two indie studios took to Twitter to expose G2A, going as far as to openly tell gamers to simply pirate their games instead of buying them from G2A.
“We can assume the reason [these indies] wrote those posts was to gain media attention. Unfortunately for G2A, they were incredibly successful: their tweets caused an avalanche of articles.”
In addition to this, G2A reassured that there are certain security measures and procedures in place in order to make sure that no one can exploit their customers.
“G2A’s role is to do everything possible to prevent and punish such activities. That’s why we have an extensive rating system on our site, as well as strict AML/KYC procedures for our sellers so that we know exactly who they are.”
“These situations are not common, but we fully understand the annoyance of developers and we are willing to help put an end to such practices, at least on our marketplace.”
G2A has promised to pay developers ten times the money they lost on chargebacks for illegally obtained keys sold via G2A but this is only in the case these studios can provide clear proof of illegal activities.
If proof is found, G2A will conduct their own investigations through a “reputable and independent auditing company”. The auditors will them examine G2A and the developers and check if the keys were bought via a stolen credit card. If all of this is proven, G2A will reimburse the studio with ten times the amount they lost.
Ten times is a hefty amount, it shouldn’t be taken lightly. If G2A is going as far as to offer that much to game developers then it must mean that they have a solid plan to avoid any potential loses that may or may not come with it. Let’s wait and see how all of this works out.