Deus Ex: Mankind Divided has been at the center of controversy for a while now. It first used the term “mechanical apartheid” in promotional materials. Now, the game is once again being criticized for its use of “Aug Lives Matter” slogan.
The slogan is similar to the one used by BML – Black Lives Matter movement. The community is accusing Mankind Divided team of using recent unfortunate events to promote its game. However, the similarity between the slogans is being described as an “unfortunate coincidence.”
According to Eidos Montreal, they’ve been writing the game for 5 years while BLM came to existence in 2013. It is just an unfortunate coincidence. They are in no way using BLM slogan to promote their game.
@manveerheir the point is having people thinking that we used recent event to promote our game when it isnt the case
— Andre Vu (@GeneralVu) August 3, 2016
@manveerheir not in 140 words count, and did u know that we ve been writing dx stories 4 over 5 years, but it is easy 2 jump 2 conclusion
— Andre Vu (@GeneralVu) August 3, 2016
@manveerheir you r criticizing our integrity and the fact we try to abuse of recent event when it isnt the case
— Andre Vu (@GeneralVu) August 3, 2016
@manveerheir yes
— Andre Vu (@GeneralVu) August 3, 2016
@manveerheir of course i m a visible minority myself, and understand the current tension. We r talking about our fictional world and game
— Andre Vu (@GeneralVu) August 3, 2016
@manveerheir no u r just trying prob, these words were thought in our game way before the current events. Unfortunate coincidence for sure
— Andre Vu (@GeneralVu) August 3, 2016
Whether it was a coincidence or not, Deus Ex: Mankind Divided should avoid negative publicity. Especially, when it comes to dealing with controversial topics.
