When it comes to microtransactions and its overabundant use in games, Call of Duty: Black Ops 4 is considered to be one of the worst. But it seems Activision is proudly celebrating Call of Duty: Black Ops 4’s financial performance and its income through microtransactions.
Activision Blizzard held its Second Quarter Calendar 2019 Results Conference Call yesterday in which it discussed the company’s financial performance and its strategy for the future. One of the things Activision discussed was Call of Duty Black Ops 4. You can view the full transcript of the financial call here.
During the financial call, Activision chief Coddy Johnson talked about the financial performance of Call of Duty Black Ops 4. He revealed that Black Ops 4’s monthly active users grew year-over-year throughout the financial quarter as compared to Sledgehammer’s Call of Duty: WW2, which released back in 2017.
While speaking about Call of Duty: Black Ops 4’s numbers, Johnson said:
“We think this is the result of the increased frequency and quality and live operations including seasonal events, new gameplay and immersive new in-game experiences across the Black Ops environment,”
According to Johnson, the key force driving behind all of this was Black Ops 4’s new Alcatraz Blackout map.
“Engagement was high with hours played in Q2 growing over 50 percent year-over-year versus the last title and we plan to continue our investment in the development of talent, tools, and analytics as we look to build on this momentum in Q3 and beyond.”
As far as Call of Duty: Black Ops 4’s microtransactions are concerned, Activision’s profits made from this was ahead of WW2 on a comparable basis. Even though Activision didn’t exactly say how much money they made from Black Ops 4 microtransactions during the quarter, they revealed around $800m of in-game net bookings overall.
All of this is interesting because the majority of the gaming community considers Call of Duty: Black Ops 4’s microtransactions the worst in the series. Originally, the game was released without any outrageous microtransactions or loot boxes but Activision has managed to gradually sneak those in. Many players now consider the game to be pay to win, which is a terrible thing for any game developer.
However, Infinity Ward has remained mostly silent about any microtransactions in the latest upcoming game in the franchise, Call of Duty: Modern Warfare. During the financial call of Modern Warfare, Activision president Robert Kostich said:
“We’re investing significant resources post-launch content events and new ways to play that we think fans are going to really love.”
Call of Duty: Black Ops 4 is a multiplayer FPS by Treyarch and Activision for PC, PlayStation 4, and Xbox One.