Nintendo Switch Dominated Black Friday – Report

Black Friday saw the Switch, not PlayStation 4 or Xbox One, as the most popular console of choice among shoppers and gamers alike.

The highly anticipated shopping event of the year naturally brought major discounts across all platforms. Sony, for example, was offering a PlayStation 4 bundle with God of War, Horizon: Zero Dawn, and The Last of Us in just $200. However, it was Nintendo that came out on top with a Switch offering that bundled Mario Kart 8 for $300, saving customers about $60 overall.

According to a report by CNN Business earlier today, analysts at Wedbush Securities stated that aging competition between Sony and Microsoft simply funneled customers into Nintendo. The fact that the Switch was the most popular console on Black Friday was “likely a reflection of the competition feeling a bit long-in-the-tooth” ahead of the upcoming next-generation consoles.

With the current generation on the verge of conclusion, stagnation has crept into sales. A large portion of the gaming community have either already stocked up on existing consoles from Sony or Microsoft, or are waiting to pick up the new PlayStation 5 or Project Scarlett next year. Hence, even with attractive offerings, many thought it a prime time to embrace Nintendo with the Switch — a way of holding out until the next generation officially begins.

Nintendo had already slashed its annual sales forecast from 20 million to 17 million earlier this year. The increased sales from Black Friday, which remain to be broken down, will likely join the Christmas spree for a good boost to overall sales of the Switch. Based on the same statements from analysts, Nintendo will likely continue to reap rewards next year as more customers start to hold out for the new next-generation consoles.

Last month, Nintendo president Shuntaro Furukawa stated that there are no plans to slash the official pricing of the Switch in the near future. The company will be “maintaining the value of the product as much as possible” in this regard. For those who are looking to save a few bucks, Nintendo released the Switch Lite a few months back. The newest member of the hybrid family features more portability in comparison to the original and will run most games on the Switch.

It’s also important to note that Nintendo only discounted the regular Switch during Black Friday. The Switch Lite is expected to see a discount later into Christmas, which should see a good reception as well.