Project Scarlett Marketing Will Begin Closer To Its Launch: Aaron Greenberg

Project Scarlett is coming to the shelves next holiday season and according to Microsoft, its Marketing Campaign will begin close to the console’s release.

Speaking with OXM (Official Xbox Magazine), Aaron Greenberg discussed why it was important to announce Xbox Scarlett to their fan-base early.

We wanted to let our core gamers know in advance of the big selling season this holiday that Project Scarlett is coming next holiday. We wanted to give them enough notice to be fair with them. So whatever we’re doing this holiday, they know there is a new thing coming. Our marketing on Scarlett will be focused next year. It’ll be focused closer to when that is launched.

With Xbox Scarlett, Microsoft is focusing on innovations and offering an experience that’s not available anywhere else. The console hardware is just one aspect of it but Microsoft has other things in the works such as Xbox Game Pass for Project Scarlett and Project xCloud streaming service.

For us, we are focused on innovating in a lot of different ways. The console hardware is one example of that, Game Pass is another. Back-compat as well. I think we have the best controller, which we know we want to be thoughtful about. And then growing our intenal content, like having a lot of more first-party games. There’s been a big commitment. And then enabling people that are investing in that hardware, and investing in that games library, and also to be able to stream those games to mobile devices.

Greenberg says Microsoft is going to change the way it measures success. The focus seems more on bringing Microsoft games on multiple devices and create one community across the board. “That’s why we build Game Pass,” said Greenberg.

Microsoft’s next-generation console plans will be shared at E3 2020. In the last two years, the company has focused on creating its first-party lineup stronger. The Redmond tech giant has acquired Ninja Theory (Hellblade, DmC), Playground Games (Forza Horizon), Undead Labs (State of Decay) and Compulsion Games (Contrast, We Happy Few), and Obsidian Entertainment.

Phil Spencer, the head of Xbox, is looking for more acquisition opportunities. All efforts are being made to make sure the next Xbox hits the ground running.

Source: Xbox Magazine