The video games market is a complicated one and, as a result, it is common that several companies cannot continue operating in this industry. Such is the case of NBCUniversal, a company that will close its doors after just over 2 years of existence.
According to VentureBeat, the company owned by Comcast made the decision to stop operating as a video game publisher. Instead, it will focus on licensing properties that belong to other studios and developers. In this way, it will stop having an active role in the video game industry.
In a statement, NBCUniversal explained that the closure is due to the increasingly competitive mobile game market. So, they decided that it was best to take a step back and monetize in this industry in another way.
At the moment, it is unknown how many people lost their jobs after this administrative decision. The only thing we know about it is that Chris Heatherly, executive vice president of this division, will be fired after a transition period that will end in late 2019.
In his time in the video game industry, NBCUniversal released titles such as Turok: Escape from Lost Valley, Voltron: Cubes of Olkarion and Jurassic World Alive. The latter stood out for generating more than $60 million in revenue.
Given the realities of the increasingly competitive nature of the mobile games landscape, Universal Brand Development (UBD) is shifting its investment and approach in Games to opportunities that don’t require mobile self-publishing. This will allow UBD to deepen their licensing and partnership opportunities across all gaming platforms. As a result of this shift, the team has undergone a restructuring to be better positioned for long-term success.
Based on our recent organizational re-alignment, we’re working with our development partners on alternative publishing paths for some of the games in our mobile portfolio. I will announce specific details for each title at a later date.
Chris Heatherly will continue in his role with Universal Brand Development until the end of the year, in a transitional capacity.
Jurassic World Alive is an augmented reality application in which we will have to save the InGen and Masrani dinosaurs from the second great extinction they face after the eruption of the Isla Nublar volcano.
Therefore, and as part of the Dinosaur Protection Group, we must travel the streets, squares and parks looking for the different animals that appear through them, recording their appearances and collecting their genetic code to preserve their existence. Jurassic World Alive, therefore, invites us to inspect and save more than 100 types of dinosaurs.
The operation of the app is very similar to that of others, such as the famous Pokémon GO. However, the task of searching and collecting or capturing, if you want to call it that, is more mechanical and easy.
Instead of embodying a scientist or a trainer who travels virtually through the mapping, we use a GPS position and a series of equipment and tools that will help us locate the dinosaurs that appear on the screen of our mobile. Therefore, we must track the different dinosaurs with a drone and the camera of our mobile, scrutinizing every corner of the stage or the location where we are.
I remind you that Jurassic World Alive released on December 31, 2018, for iOS and Android devices.