Over the years EA has become complacent and lazy which is evident by the disastrous release of Anthem, Battlefront 2, and others. Annual franchises especially take a hit and suffer from franchise fatigue and at some point, even developers stop caring. This seems to be happening with Madden NFL 20 where EA developers used 2019’s stand banners.
A fan shared a brief video on Facebook, showing how stands banner in Madden NFL 20 says Madden NFL 19 which means it was direct copy-paste from last year’s game. This is the sorting effort EA makes while developing its annual franchises but doesn’t waste a single opportunity to monetize aggressively.
Ultimate Team modes make millions for EA and now the company is bringing these elements outside of sports games. Yes, EA has placed Blake Jorgenson in charge of monetizing non-sports titles such as Battlefield, Star Wars, Titanfall, and more.
Like Battlefield or Battlefront, our Star Wars game, which are very similar in the depth of play – we can possibly add a similar mechanic to that. We spend a lot of time thinking about it. Not for tomorrow, but over the next couple of years you’re going to see a lot more of that in our portfolio.
EA has a huge margin on digital content downloads and in-game purchases. EA admits the huge margin is the reason why they plan to bring more in-game purchases and DLCs.
The good thing for us that every single percentage point move towards full-game downloads adds to our margin. It’s a great tailwind for our business, combined with the fact that more and more of the extra content that’s added to games is also all digital.
As long as EA makes enough money, it has no reason to actually put an effort into its annual franchises.