FIFA Ultimate Team mode like mechanics are coming to games like Battlefield, Battlefront, and other EA games. According to CFO Blake Jorgensen, they “spend a lot of time thinking about it.”
In an interview, he explained how many other EA games are perfect for Ultimate Team like mechanics.
Like Battlefield or Battlefront, our Star Wars game, which are very similar in the depth of play – we can possibly add a similar mechanic to that. We spend a lot of time thinking about it. Not for tomorrow, but over the next couple of years you’re going to see a lot more of that in our portfolio.
FIFA Ultimate Team Mode Is Now Worth $800M
FIFA Ultimate Team mode continually proves to be a huge success for EA. The mode alone is now worth 800 million dollars thanks to card packs and FUT coins. The mode has seen tremendous growth over the years. Last year CFO Jorgensen revealed that FIFA Ultimate Team mode makes $650M per year. Since last year, the mode has grown by $150M.
There is a huge margin attached to digital business which makes it tempting for EA to bring such mechanics to other games.
The good thing for us that every single percentage point move towards full-game downloads adds to our margin. It’s a great tailwind for our business, combined with the fact that more and more of the extra content that’s added to games is also all digital.
It will be interesting to see how the community reacts to EA bringing more monetization via Ultimate Team mechanics to Battlefield, Star Wars, Battlefront, and more.
DICE already said the backlash from the Star Wars monetization was the studios lowest point. Will DICE and other developers be comfortable adding more monetization to their games?