In a recent interview with The New York Times, Ubisoft’s Vice President of partnerships and revenue Chris Early talked a bit about the current situation of Valve’s Steam versus the Epic Games Store. It is Early’s viewpoint that we [the gamers] shouldn’t expect Ubisoft to go back to Steam unless Valve changes the revenue share.
Of course, we all know that many game developers prefer the Epic Game Store since it offers a more favorable share percentage as compared to what Valve offers to its game developers. For every game sold on Steam, developers and publishers keep 70% and Valve keeps 30% of the earnings. On the other hand, the Epic Games Store lets game developers and publishers keep a hefty 88% of all revenues.
According to Early,
“It’s unrealistic, the current business model that they [Valve/Steam] have. It doesn’t reflect where the world is today in terms of game distribution.”
This isn’t the first time a member of the gaming industry has spoken openly against the 70/30 revenue split adopted by Valve. In fact, just a few months back Paradox Interactive’s Executive Chairman of the Board, Fredrik Wester spoke against the 70/30 revenue split offered by Valve/Steam.
“I think the 70/30 revenue split is outrageous. I think the platform holders are taking too much money. Everyone in the press here, just quote me on that.”
Dan Da Rocha, the founder and game director at Ten Hut Games says,
“That [the 88/12 split] is a huge boon. It’s a huge advantage. In some cases, that 30% taken is more than the profit for a small studio. That’s just crazy, right? So that [distribution on Epic Games Store] is a huge incentive for some of us.”
It is likely we will see some change regarding Valve’s 70/30 revenue split policy later down the line since there’s a huge uproar from game developers and publishers against it. But for now, it seems the gaming community will favor Steam due to its variety of features and business-minded game developers and publishers like Ubisoft will focus on the 88% revenue cut Epic Games Store provides.