Far from what they were in the past, video games are now proper points of discussion for any government. For the US, it is the Trump Administration’s stubborn insistence that they cause gun violence. For the UK, it is the fact that Video games generated almost as much revenue as Videos and Music combined.
The Entertainment Retailers Association has revealed that £1.56 billion on video games was spent in the first half of 2019 by UK consumers.
For the same time period in 2018, the figure was £1.54 billion. Thus, this is a 1% increase from the total spent during the same period in 2018.
Digital spending rose from £1.34 billion to £1.37 billion. This was a 2.4% increase from last year. In comparison, physical spending decreased from £202 million to £184.9 million, an 8.5% fall.
These figures have shown that, unbelievable as it may sound, videogames earn as much as both Music and Video. Videos earned £1.07 billion in the same period, while music spending reached £672.7 million.
ERA also released a list of the top-selling games for the period. But it might not be exact. The ERA notes that physical sales tracked by ISFE / B2Boost have been included, as well as digital sales from IHS Markit estimates. However, publishers like Nintendo have not published their digital sales.
This means there might be discrepancies in the data.
Grand Theft Auto V is at number 1 with a total of 361,312 sold copies. FIFA 19 has sold 360,588 copies. And the others are like this. Tom Clancy’s The Division 2: 263,520. Red Dead Redemption 2 :259,931. Resident Evil 2: 239,495. Days Gone: 229,182. Tom Clancy’s Rainbow Six Siege: 175,451. Call of Duty Black Ops 4: 172,065. Anthem: 165,746. Forza Horizon 4: 144,790.
But the revenue generated from physical and digital sales both are not what companies focus on now. Instead, companies are more interested in getting money post sales from services.
By doing this, as Ubisoft showed in its Fy 2019 report, even when they don’t have any major games, just the services can net them a lot of revenue. FIFA 2019 sales have been overshadowed by the earnings from the Ultimate Team mode for EA, for the past two years.
This means that soon, the metric for success won’t be the number of copies sold but rather the memberships retained.