Steam Summer Sale Starts This Weekend, Will Epic Games Counter?

In keeping with Steam’s time-honored tradition, Steam Summe Sale is coming this year. Fans will be pleased to know that the dates for the Steam Summer sale 2019 are leaked. The sale starts this week as early as Tuesday, June 25.

While this is great new we do have a question in mind, will Fortnite creator, Epic Games attempt reply with a sale?

The standoff between Epic Games and Steam has joined some of the great battles of in tech history – Apple vs. Android, Netflix vs. Amazon and the eternal console wars dividing tech-savvy people along ideological lines.

Steam Summer Sale vs Epic Games Store

Another Epic Games Sale won’t be effective when countering Steam Summer Sale. The company’s reputation dwindled after the first Mega Sale. And PC community, in general, doesn’t care much for Epic Games Store.

But how did that come to be so? Valve’s online Steam store has had a comfortable perch at the top for the past 15 years without having a real competitor. After it’s launch in September 2017, Fortnite became a runaway success, earning billions in revenue. Emboldened by this success, Epic Games decided to declare war on the Steam online store by launching its own store in December 2018.

And this is how it has fared; Steam has suffered because several game developers taking their games (The Division 2, Borderlands 3, Detroit: Become Human) to Epic Games, lured by the 88 % cut that it offers as opposed to the Steam’s tradition 70%.

This has been part of Epic’s aggressive strategy of getting big games to become exclusives. The downside is that gamers are forced to turn to Epic Games Store (resulting in several online petitions asking for its boycott). Steam still has a massive library of 30,000 game offerings and it’s the policy of not actively policing what content is published results in there are more room for an indie developer to move in. It also means and consumers looking for niche content get diversity.

Most of Epic’s strategy has come down to throwing money without properly communicating with its consumers and developers. Epic’s Mega May Sale disaster is the best example of this; customers would get $10 off every sale on purchase of $15 or higher. Developers were paid in full and Epic Games paid the difference out of pocket. Generous and smart, right? The problem is that Epic didn’t tell publishers if they wanted their newly released games on sale. Epic didn’t communicate at all.

Many publishers pulled their games from Store until the sale ends or an agreement is made.

Steam’s summer sale is the grand PC event every year, will Epic, with the May disaster being just a month ago, decide to take a risk and offer another sale? Or will it wait and bide its time before making its next big move? Highly unlikely.