EA Bringing Apex Legends To Mobile Devices, Here’s What It Could Mean

On May 7th, 2019, Electronic Arts (EA) held its Q4 2019 Earnings Conference Call during which it confirmed the company plans to bring Apex Legends to mobile devices soon. EA also discussed plans regarding its partnership with Tencent, Battlefield Firestorm Battle Royale, Anthem, EA Access on PS4, and more.

During the Conference Call, EA confirmed that their Battle Royale game “Apex Legends” was their fastest growing new IP. The company also reported that around 30% of Apex players were new to EA products.

Of course, these being good numbers for the company, EA said that they will be focusing on delivering new content throughout a “long term service”. This service will include a wide variety of things such as bringing new Legends to Apex Legends and more.

Daniel Ahmad reports that the initial launch of Anthem did not meet expectations for EA, the company expected to gather more players than it actually did. Players have spent over 150 million hours in Apex Legends since its launch which is less than what EA expected. Furthermore, EA remains focused on improving its existing content and provide fixes for it.

Ahmad has also mentioned that EA talked more about how Battlefield Firestorm Battle Royale became the biggest Battlefield live service event ever for the company. 49% of EA’s full game sales on PS4 and Xbox One were digital over the last 12 months. Of those 49% digital sales, Anthem has the most digital share out of all the games EA has launched.

During the sales call, EA also spoke about having a strong partnership with Tencent in China. The company plans on continuing dedicate resources to China/Asia market. EA hasn’t seen anything negative from the China trade talks that would have a bad impact on EA. EA then said that the company has special plans for Apex Legends in China.

What this could mean for EA:
EA’s plans for bringing Apex Legends Mobile to the China/Asia market could be immensely beneficial for the company. Over 95% of gamers in China are mobile based, bringing one of the top tier Battle Royale games to not only China but the global mobile player base will skyrocket its numbers. Furthermore, EA’s partnership with Tencent on this matter can also be quite beneficial as Tencent has already been at the forefront of other mobile-based Battle Royale games such as PUBG mobile.

Nintendo has already partnered up with Tencent to release the Switch in China, it is likely Apex Legends will also get a release for the Switch if this partnership goes according to plan.

Full transcript of the Electronic Arts (EA) Q4 2019 Earnings Conference Call can be found here.