“I came, I saw, I conquered”. While this can be used to describe Tencent gaming and its ambitious game Playerunknown’s Battlegrounds, the first quarter of 2019 would have you see this a bit differently.
The battle royale genre that was once the domain of Pubg, now another contender has thrown its hat into the ring. Respawn entertainment’s Apex Legends seems to have owned up to its namesake as it has dominated the genre with a reported 50 million players that have signed into the game.
The main selling point to players for both Fortnite and Apex Legends is free to play element of the game. Another reason why apex legends have gained a following is due to the twitch streaming by popular gamer Ninja. He was paid a reported $1 million to promote the game for the first 24 hours of its release.
Many other influencers were paid but Ninja stole the show as he has over 13 million followers on Twitch. Twitch has also seen an influx of gamers streaming apex legends on their respective channels.
Pubg gained some of its lost players with the launch of the vikendi in December 2018 to January 2019 but it was only a small jump in players. Pubg may have to consider going free to play route as it may help regain some of its lost players but given Tencent’s bottom line, that will prove to be difficult.
Pubg relies on people to purchase currency heavily to buy cosmetic upgrades. It uses seasonal changes to promote its content to players. Pubg may just decide to promote its mobile version more to counteract its decline as Pubg mobile is extremely popular especially in Asian markets. The mobile players exceed the current pc and console players as well.