Nintendo Of America President Reggie Fils-Amie Is Retiring, Replaced By Bowser

An era is ending for Nintendo today, as it was announced that Nintendo of America president Reggie Fils-Amie is retiring from the position. Reggie had been in the position for the past fifteen years, and will be replaced by Doug Bowser when April rolls around. He became president thirteen years ago.

Reggie first joined Nintendo as its Senior Vice President of Sales and Marketing, and within two years had worked his way up to the Presidency of the company. Under his leadership, Nintendo of America expanded its physical presence in the United States along with having a great number of successes with games like Nintendogs, Brain Age, Wii Sports, and Wii Fit.

Reggie was also responsible for helping to lead various Nintendo platforms, like the Nintendo DS, the Wii, the 3DS, and the Switch, to record-breaking sales in America. These various achievements, along with his presence in many Nintendo Directs over the years, made him a favorite Nintendo personality among fans, as he was often paired off with Nintendo’s late former president Satoru Iwata.

Since Reggie Fils-Amie is retiring, Nintendo of America’s current Senior Vice President of Sales and Marketing (the same position Reggie left to become President) will be taking over in the form of Doug Bowser. Bowser has held that position for the past four years, and Nintendo president Shuntaro Furuwaka is confident that he will ensure a smooth transition and a continuation of momentum at Nintendo of America.

Previously, Bowser had worked at a number of other corporations related to entertainment and sales, such as a stint at Proctor and Gamble in Latin America, Asia, and the US, and was an executive at Electronic Arts in the role of Vice President of Global Business Planning.

While the name Bowser might give a lot of Nintendo fans pause, hopefully since Reggie Fils-Amie is retiring, Bowser will be able to fill his role in the best way possible.