In the previous years, we have seen various new game launchers on PC but Take-Two Interactive CEO Strauss Zelnick has confirmed that they won’t be following any trends to create their own in-house game launcher.
The most recent controversy started when Epic with its Games Store announced Metro Exodus as an exclusive which wasn’t very appreciated by the PC community. We also have companies like Discord coming up with different game launchers. Publishers like Bethesda and Activision have also shifted games to their own launchers away from Steam.
Not everyone is a fan of installing different launchers, which is why people wondered if Take-Two will be following the same footsteps in the future. This is due to Take-Two having some of the best and most popular video games of all time including Grand Theft Auto V and the recently released Red Dead Redemption 2. Will they have their own PC game launcher to avoid splitting the revenue with Valve or Epic Games? The answer is no.
Take-Two CEO Strauss Zelnick told GameIndustry:
That’s not how consumers shop. To use an analogy that doesn’t speak to our business, if you read Random House books, I presume you can get them directly through Random House, but you probably don’t. You probably go to Amazon or other sites. So if you have something incredibly powerful, then I suppose you can say to consumers that it’s only available here. But generally speaking, when it comes to broad-based entertainment offerings, you are better placed to be where the consumer is, rather than indicating to the consumer where they need to be. If your focus is solely on capturing retail margin, then you have to be very convinced you’re going to be a great retailer. That’s not something that’s in our DNA. We make entertainment. We’re really not a retailer.
Unlike Epic Games Store, they want to be where the consumer whether that’s Steam or Epic Games Store.
From our point of view, we don’t see another retailer as a disruption. We want to be where the consumer is, and if there’s a competitive offering that benefits consumers, generally speaking, if the business model makes sense for us, we will support it. We want to be where the consumer is. We see competition on the retail side to be a good thing. It just means more distribution.
In the recent Take-Two earnings call, Zelnick also talked about the free to play model by saying that when they produce AAA games, the consumers show up for it, as it’s what the players want.
So we come to the conclusion that the fans of PC games like the Civilization series and XCOM have nothing to worry about.