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Ubisoft Rightfully Blames Gamers for Loot Boxes in Video Games

According to Ubisoft, if players stop buying loot boxes they won’t be added. Players showed concerns about loot boxes in Trials Rising. Ubisoft rep Ubi-Warlock wrote an extensive post on Steam to address the elephant in the room, gamers who buy loot boxes.

Players spend millions sometimes billions on loot boxes which boosts the revenue of giants like Ubisoft, EA, and Activision. His statement tries to assure the community of Ubisoft’s plans to maintain the integrity of its games but at the same time, they are adding loot boxes for cosmetic items.

Ubisoft stats that loot boxes are intended for those who wish to stand out from the crowd. Cosmetic items that help players customize their gear, weapons, or costumes in various games.

While Ubisoft appreciates the feedback, loot boxes and microtransactions are here to stay. Millions of players spend money on microtransactions, it is a reality that critics of loot boxes must acknowledge.

The industry needs to find a way to add loot boxes while maintaining integrity, avoiding predatory microtransactions. Thankfully, changes are being made after Govt intervention. Belgium has already taken action to declare loot boxes illegal.

Other Govts are also investigating companies like EA and 2K for their predatory practices. But there are games that implemented loot boxes in a way that it doesn’t affect a user’s gaming experience. Overwatch is a great example, the user can play the full price and experience everything the game has to offer, including free updates and new characters.

Loot boxes are just additional cosmetics you can get with money.

As has been pointed out, these loot crates are purely cosmetic. I do appreciate why players feel the way they do about them (not a huge fan myself), however, as it was also pointed out, you can always just not buy them.

Ultimately, they’re intended for players who want something to help them stand out from the crowd when playing online, or even just those who are big fans of the game and want to support us further.

Yes, it means that some players end up spending more on our games than others and that does result in increased profits for us. It also helps us to put more money into new titles and to understand what players look for in their games. If players simply didn’t buy these crates, they would not be added into games in the future.

Many publishers are moving to mobile development due to better monetization opportunities. Meanwhile, the community is criticizing loot boxes and popular IPs shifting to mobile.