The Japanese giant, Sony has now officially revealed that they are going to use blockchain platform to work on a next-gen DRM. Sony will work on this project with Sony Music Entertainment Japan and Sony Global Education.
In the initial stage, Sony is going to apply a rights management system for any digital content that uses blockchain technology. This new blockchain technology is based on Sony’s previous pre-existing DRM tool which authenticates, shares and keeps track of the copyrighted materials.
Blockchains create networks where programs and information are difficult to destroy or falsify, and are well-adapted for the free transfer of data and rights. Those traits give blockchains many potential uses across a range of services including finance, merchandise distribution management, and the sharing economy, and blockchains are expected to bring about even more innovative services in the future. At present, they are also used in public P2P network transactions, primarily involving cryptocurrencies such as Bitcoin.
It’s a good time for Sony to step ahead and be a part of blockchain technology. This is the time when a company like Kodak has launched its own cryptocurrency. Blockchain was the natural answer for Sony to protect its large digital properties.
Blockchain will allow Sony to keep a track of its content from the process of creating till sharing and further. This will also allow DRM blockchain users to identify the content, who created it and when it was created.
This new system will be initially used for written works but in the future, it will leap into the rest of the media including music, movies, e-books, and virtual reality content.
Sony has now joined the likes of MLB and Walmart who have dealt with blockchain in the past.
The Japanese tech giant seems to be a lot busy lately as rumors for the upcoming PS5 are circulating on the internet. It’s expected to be announced soon as the company has clearly mentioned it for the first time.