EA, Activision, 2K Games and others who use predatory loot boxes in games are in for a tough time. 15 countries and the Washington State has joined forces to battle cancer that are loot boxes.
EA is already under criminal investigation in Belgium for refusing to comply, not removing loot boxes from FIFA. An international pool of gambling regulators published a letter raising concerns about skin-betting and loot boxes, the blurring line between gambling and other forms of digital entertainment such as video games.
Regulators from Latvia, the Czech Republic, Isle of Man, France, Spain, Malta, Jersey, Gibraltar, Ireland, Portugal, Norway, the Netherlands, the United Kingdom, Poland, Austria, and Washington state have partnered against loot boxes.
Our authorities are committed to the objectives of their public policies with regard to consumer protection, prevention of problem gambling and ensuring the safety of underage persons. While each regulator has distinct duties and powers within our own national gambling frameworks, we share a number of common principles including the need for gambling to be regulated to ensure high standards of integrity, fairness and consumer protection, in particular in relation to children.
These companies know how to manipulate players into buying loot boxes, a random chance at something players desire. After what happened with Star Wars Battlefront 2 Govt intervention became necessary. However, how far will EA, Activision, and 2K Games fight this remains to be seen. The good news is that 2K and Activision have already surrendered in many regions.
But EA plans to fight this in court, it is already doing so in Belgium.
This is a developing story so we will have more updates for you once further developments come through.
Source: Gambling Commision