Earlier this year Microsoft Game Studios decided to grow their collection by investing in the acquisition of acclaimed studios like Ninja Theory.
However, the concerns that raised with the acquisitions was that Microsoft could limit their performance by interfering with the studios. These concerns were put to death by the head of Microsoft Game Studios as he revealed that they rather want to offer them full support and freedom to develop games.
Ninja Theory was originally a UK-based game developing studio before Microsoft took over. Now, Ninja Theory has been known to develop games with a different approach than Microsoft’s. So, it was hard to picture how Ninja Theory would work out with Microsoft while still making their trademark games.
To remove these doubts Matt Booty, the head of Microsoft Game Studios stepped up in an interview with GamesIndustry.
Matt strictly declared that Ninja Theory is not at all going to be forced to mold in the ways of Microsoft. Rather, Microsoft wants to simply give them the freedom to develop the games and just assist the operations of Ninja Theory studio.
I think the main thing with Ninja Theory, is that it is getting more difficult to maintain a studio of that size – of about 100 people – making games that take between two/two and a half years. It’s tough.
The push for those studios is to orient toward very high production values, and they actually end up in a sphere where they’re being compared to AAA. But they’re clearly bigger and have more substantial funding needs than a typical small indie. So our goal really is to be able to empower them, support them and fund them, to take the step to whatever their next level of evolution is. We want to free them from worrying about where the next project is coming from, and what work-for-hire stuff they might need to take on.
This afternoon I’m getting on a plane to visit Nina and Tameem and the folks at Ninja Theory. This will be the first time that I’ll be meeting a lot of people at the studio. I was thinking about how the cliche would be to show up and say something like: ‘Welcome to the family’. But I don’t know if that sends the right message. It’s not our intention to pull these studios in and start putting Xbox posters up everywhere. It’s more about giving them the support so that they can focus entirely on making game, and to relieve some of the tension that I think exists for a studio of that size.
Microsoft is once again responding to concerns positively as they did with Xbox Game Pass by listening to the users. Ninja Theory, on the other hand, is gem also as their game helped save the life of a boy.