NBA 2K18 Sales Hits Franchise Highest With 10 Million Units Sold

NBA 2K18 is the biggest sports franchise for 2K Sports and now the publisher has revealed that NBA 2K18 sales have achieved a new milestone in the history of the franchise by selling 10 million copies worldwide.

Publisher 2K Games has revealed that NBA 2K18 sales have touched the 10 million units sold milestone. Not only that, the publisher has revealed that 2 Billion games have been played in NBA 2K18.

In doing so, NBA 2K18 has set a new record for the franchise and overall the franchise has sold over 80 Million units since its inception in 1999, cementing its place as the best-selling and top-rated NBA title ever.

NBA 2K18 10 million units sold, NBA 2K18 sales

According to Strauss Zelnick, CEO of Take-Two Interactive, the game has become the highest selling game in the franchise.

NBA 2K18 is our highest-selling sports title ever, and a testament to the tireless hard work and innovation of the team at Visual Concepts. The ability to improve consistently upon an annual series and grow its audience reflects the team’s drive to remain on the leading-edge of pop culture and finding new and exciting ways to captivate and engage players.

Greg Thomas, President, Visual Concepts added that without the passion of the developers behind the game such a milestone would never have been possible to achieve.

Without the tremendous passion, ambition, and dedication of the entire team at Visual Concepts, a milestone of this magnitude wouldn’t be possible. It’s incredibly rewarding that the team’s hard work and desire to achieve greatness in NBA 2K has reached so many fans around the globe, and now we look forward to the challenge of setting new benchmarks with the upcoming release of NBA 2K19.

While the game has definitely reached a sales milestone in the history of the franchise but, NBA 2K18 was heavily criticized for its microtransactions.

However, the developers do not intend to repeat the same mistake twice and have noted that microtransaction in NBA 2K19 will be fair.

I think most consumers just want a fair deal and we do think that part of a fair deal is, you know when you get the check at the end of the meal, it’s not enough that the food tasted good, it has to be a fair deal for what you got. So we’re very focused on it being more than a fair deal; we want to give consumers much more than they paid for.

NBA 2K18 is a basketball simulator developed by Visual Concepts for PC, Xbox One, PlayStation 4 and Nintendo Switch.