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Audience in Asia And the West Have Increased Appetite For Games Like Yakuza, Sega Capitalizing On It

Yakuza is one of the odd Sega‘s franchise’s out there, while it has had a fair share of the audience, it still is deemed to be the odd one out in the western market.

Its oddness spreads over the tone of the game as well as its narrative, however, according to the Sega Europe’s executive vice president John Clark, there has been an increase in appetite for Games Like Yakuza, in Asia and the West and that is why, Sega is capitalizing on the market in those regions.

In a recent interview, John Clark talking about the Japanese market and how it corresponds said,

From my experience of Japan as a market, what we see is something that to us is very traditional publishing and development: Single player, story-led, sequel, sequel, sequel,

He said that we do not plan to turn every Yakuza title into an open-world game but rather in a way we want to represent, what a Japanese IP looks like, of course to the relevant audience within West.

We’re not turning every Yakuza title into an open-world Yakuza game. That’s not what’s happening. We’re representing the Japanese IP, the Japanese road map, the Japanese content to the relevant audience within the West. And whether there’s a need to change that or not, I don’t know. But it seems to be successful and it seems to be working.

Clark further added that this growing interest for Japanese developed content, has not been discovered just now, they have been observing the growth for over, one and a half year. Furthermore, they observed a lot of increase in the digital storefronts like Steam.

18 months ago China would have been a top 30 region for us. Today, it’s a top 5 region

So the company looking at the anticipation of the audience for Japanese content aims to target the audience with Games Like Yakuza or perhaps more Japanese based games that the audience seems to like.

Having said that are you excited for Yakuza 0 making its way to PC? Aside from that do you think Sega will be able to penetrate into the Western markets, based on the current trend? Let us know what you think in the comments below.

Source: gamesindustry