Assassin’s Creed Odyssey is taking us to ancient Greece this year, as one of Ubisoft’s most ambitious additions to the franchise. If you were wondering as to what the additional content strategy for the company is, the game will follow Battlefield V and others to a live service model, with new content releasing frequently rather than standard DLC packs.
Creating games that are designed around a long lasting model is a pretty common thing nowadays. Games like Rainbow Six Siege, Star Wars Battlefront 2 and The Division as well as free-to-play ones like Path of Exiles and Gwent, prove that making a service out of a single game is a one-way-road to success, for a while at least.
“The idea with Odyssey is to create new content every week so that it’s a [lively] adventure for the fans. So there’s always something new, something fresh and something they can discover and appreciate. We want this Odyssey to be living, to always be fresh, so it’s a different way to create games this way.”
There’s even a sentimental reason behind such a strategy, as developers never want to create a game and just leave it be. Assassin’s Creed Odyssey is the product of three years of developing so it’s only natural for the company to want to support it in the long run:
“When you have invested tens and tens of hours in a game, and if there are new reasons to stay because you have fresh content to come, or innovation on a regular basis, then you are happy because of all of the time you have invested… It’s part of your life.”
Undeniably, this year’s E3 2018 announcements proved that companies are shifting away from DLC packs to a more lasting model. We’ll be able to experience it in flagship titles like Assassin’s Creed Odyssey and Battlefield V this year, with more coming next year for sure, like Anthem.