The developers of Destiny have recently been making a lot of improvements to the game but it seems like they are also concerned about publishing their games in China as well. As you may know that Bungie has never had any of its games released in mainland China before, but now things just might change and Future Bungie Games just might get published in China. The reason we say that is because the Chinese online gaming company, NetEase has announced that it has made an investment of about $100 million in Destiny developers, Bungie.
This will earn NetEase a minority stake in the company as well as a seat on its board of directors, which ultimately means a possibility of Future Bungie Games getting published in the Chinese market.
The CEO of Bungie, Pete Parsons has indicated that this investment, is more of a hypothetical opportunity for the both of the companies rather than being a reason for the partnership in the first place.
“Really what this partnership is about is bringing the expertise NetEase has, sharing ideas and allowing us to incubate new ideas.”
“There’s no explicit deal [to publish our games in China]. It’s more that they share our passion for games, our passion for building worlds that inspire friendships and building communities, and that’s the entire focus of it.”
Further talking about China he said, that “We certainly have a lot to learn from them in mainland China”, which does point out to the fact that Bungie does have an aim to publish in the mainland China.
Although Parsons did add that, Bungie is not particularly sure on what sort of brand recognition they want in China. Furthermore talking about what they are excited about, is the contribution NetEase will be making to the studio.
GM for strategic investments and partnerships at NetEase Games, Simon Zhu also shared the company’s view on this minority stake. He said:
“Many of us have been fans of Bungie since its early days and have admired the company’s resolve and passion for creating big, innovative games. As game developers ourselves, NetEase shares many of the same values as the people at Bungie; we both care about quality, innovation, connecting players, and becoming more global in our businesses.”
So it does seem that both of the companies are looking far ahead in terms of development and we certainly wish them good luck in their future endeavors.
Having said that, what are your thoughts on this investment? Let us know in the comments below.