EA has been going through a lot of troubles recently due to their loot boxes. Which all began with the implementation of loot boxes in Star Wars Battlefront 2 after which the company faced a lot of criticism all over the world. If you are wondering it’s over then let me tell you it’s not as the company didn’t learn anything even after so much backlash.
Even after facing so much backlash and criticism the company is still going to keep up with the loot boxes. In a recent financial call form EA, Andrew Wilson chief executive of EA said they are going to ”push on” with the loot boxes.
Andrew Wilson said:
“As you might imagine, we’re working with all the industry associations globally and with regulators in various jurisdictions and territories, many of whom we’ve been working with for some time and have evaluated and established that programs like FIFA Ultimate Team are not gambling,”
Later a question was asked that will there will be any changes made to the Fifa Ultimate team regarding microtransactions which in response to he said ”we don’t believe that FIFA Ultimate Team or loot boxes are gambling”. Though it’s known that you can get real cash by selling and buying these coins on third-party websites but it’s clear that EA doesn’t consider the Ultimate team as gambling.
EA says it’s continuously thinking about the players and how to deliver these types of experiences in transparent, fun and balanced way to the players. Well, there’s no meaning behind transparency we can think about as EA has the most games mentioned as gambling in most countries.
The bottom line is that after so much criticism and insults EA seems to not learn anything and they are going to continue using loot boxes in their games.