Sony has been extremely successful with its first party games. God of War, The Last of Us, Zero Dawn, and many others are prime examples that story-based games are still alive and well. However, Microsoft has lost the plot when it comes to investing in first party studios and allowing them to be creative with their storytelling.
Phil Spencer was recently requested by a fan on Twitter to focus more on Singleplayer, story experiences. Replying to the Twitter user, Phil Spencer stated that they plan to invest in deep worlds with interesting stories.
Is that all, that's a low bar 🙂 I hear you. Invest more, invest in teams, empower them to create deep worlds with interesting stories and characters and give them time.
— Phil Spencer (@XboxP3) April 29, 2018
Both Nintendo and Sony overtook Microsoft in this department. Strong first party games are something fans want to see. Multiplayer fatigue sets in quickly and it needs to be balanced with story-driven experiences. Both genres have their place in the gaming world.
This isn’t the first time Spencer has supported the idea of first party investment. But he made it clear that while they have invested in Xbox One exclusives, it will take another 2-3 years for them to roll out. It means that we will see good content toward the end of Xbox One’s lifecycle. All the while hardware and Xbox Live are going to remain a priority.
We are investing in new things, we signed things just recently that I thought, ‘Hey, from a PR standpoint it would be really easy for me to put a trailer on screen’, but then I know the game is not coming for another two and a half or three years, so I didn’t want to do that.
I understand some people would say, ‘Hey, that would give me confidence in the future of Xbox’…
This is a cheesy line, but I’ll just say, trust that this is important to us as a platform. From the top CEO of the company down, if you talked to Satya [Nadella, Microsoft’s CEO] he would say ‘I understand, we need to invest in content in the gaming space’.
For more on Xbox, stay-tuned!