Here’s Why Avengers: Infinity War Needs to Be Seen in IMAX

It is a known fact that almost every installment in the Marvel Cinematic Universe has been presented in widescreen cinematography. Hence, Avengers: Infinity War following suit comes as no surprise. However, there is a significant difference that sets aside the highly anticipated movie from the rest. The culmination of a decades-old journey has been entirely filmed with the cumbersome and overly expensive IMAX cameras.

It should be noted that several directors such as Christopher Nolan and Michael Bay have used the same technology and hardware in the past for their respective projects, but for only specific scenes. In that light, Avengers: Infinity War is the first mainstream blockbuster to have only used IMAX cameras for the entire duration.

In a new featurette, Marvel Studios president Kevin Feige joins directors Anthony and Joe Russo to explain why they chose to do so. In addition, they also point out why you should consider watching the movie in an IMAX theater. The ticket price will certainly be higher but when it comes to the overall screening experience, fans have been assured of something amazing.

“We look at all the different aspect ratios, but the pure form and the biggest form with all the information is that IMAX frame,” explained Feige. “There are things happening above and below frame. So, if you’re not seeing it in IMAX, you’re not seeing it… When you have a storyline this big and when you have the promise of a culmination of all these different storylines, we wanted to tell it in the biggest format possible.”

“There’s more information in the frame. There’s more storytelling to look at. You see more of the characters. You see more of their powers. You see more of the scale of the film. It’s just presented on a much grander frame than in a traditional movie theater,” added Joe Russo.

“We have characters in this movie, like Thanos, that are taller than normal human beings are. When you’re framing those kind of characters in the same frame, it can become really challenging with a normal aspect ratio,” pitched Anthony Russo.

Avengers: Infinity War will open in theaters on April 27, 2018. The untitled sequel, presently dubbed Avengers 4, is slated to premiere on May 3, 2019, and is also being filmed entirely with IMAX cameras.