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AMD Responds To Nvidia GeForce Partners Program, Could Mean All Out War In The GPU Market

Nvidia GeForce Partners Program was caught in the whispers a few weeks back and we have been seeing the program takes its effect on the market. Having that said Asus has made a sub-brand in order to cater to AMD. The sub-brand is called Arez and we have already talked about it. While Nvidia GeForce Partners Program is not good for business, AMD has been silent about the matter, until now.

Scott Herkelman broke the silence just now and gave us some insights regarding what is going on and what AMD thinks about the Nvidia GeForce Partners Program. According to Scott Herkelman, Radeon Technologies Group, AMD:

“Our proud pastime of PC gaming has been built on the idea of freedom. Freedom to choose. How to play the game. What to do and when to do it. And specifically, what to play it on. PC gaming has a long, proud tradition of choice. Whether you build and upgrade your own PCs, or order pre-built rigs after you’ve customized every detail online, you know that what you’re playing on is of your own making, based on your freedom to choose the components that you want. Freedom of choice is a staple of PC gaming.

AMD has assured people that their cards will not be neglected and that the AIB partners will be releasing brands that will cater to AMD graphics cards. AMD has made it claim that the company cares about customer freedom and gamers and openness, innovation, and inclusivity. Herkelman went on to state the following:

Over the coming weeks, you can expect to see our add-in board partners launch new brands that carry an AMD Radeon product. AMD is pledging to reignite this freedom of choice when gamers choose an AMD Radeon RX graphics card. These brands will share the same values of openness, innovation, and inclusivity that most gamers take to heart. The freedom to tell others in the industry that they won’t be boxed in to choosing proprietary solutions that come bundled with “gamer taxes” just to enjoy great experiences they should rightfully have access to. The freedom to support a brand that actively works to advance the art and science of PC gaming while expanding its reach.

The upcoming AMD based brands will keep some key values at their core and these values are as follows:

  • A dedication to open innovation
  • A commitment to true transparency through industry standards
  • Real partnerships with real consistency
  • Expanding the PC gaming ecosystem

You can check out further details at the official site. The company has made a short video that makes the concern very clear and you can check it out below:

Scott Herkelman went on to mention that the way Nvidia GeForce Partners Program is tackling things, it is not consumer friendly and it is also anti-competitive. All things considered, AMD has promised to deliver premium graphics cards to the AIB partners that support the company. AMD is not imposing similar restrictions, which is a very bold move.

Let us know what you think about the Nvidia GeForce Partners Program and how AMD has responded to it. Let us know what you think AMD should do in order to handle the situation better.