The Worst Super Bowl 2018 Ads That We Were Forced to See

In all honesty, the list for the worst Super Bowl 2018 ads turned out to be fairly shorter than the one comprised last year.

The spot sells just 30 seconds of airtime for upward of around $5 million and is guaranteed to be watched by an audience well over the hundred million mark. Hence, it usually attracts a horde of advertisers trying to cash in on the opportunity–leading to a number of failed attempts. However, there was little to mar the historic victory achieved by Philadelphia Eagles against the New England Patriots this year.

The following are the worst Super Bowl 2018 ads that we had to unfortunately come across this weekend. If you believe that it requires an update, do comment below with whatever you deem qualifies.

Ram Trucks

When Martin Luther King Jr. preached the virtues of service nearly fifty years ago, he intended his words to instill hope and love among the masses. He certainly never intended them to be used for the selling of personal vehicles in the future.

When Ram Trucks (RAM) decided to use a sermon of Martin Luther King Jr. during the Super Bowl this weekend to highlight its “built to serve” tagline, the company forgot that the same sermon was actually delivered to point out the danger of overspending on luxurious items and getting caught in traps placed by advertisers.

“If you want to be important, wonderful,” King said, “but recognize that he who is greatest among you shall be a servant.”

Someone should have told Ram Trucks that the dream of Martin Luther King Jr. was never to drive a swanky pickup.


There is nothing wrong in overloading an advertisement with the cuteness of toddlers as long as the brand maintains its value, message, and recognition. Hence, where T-Mobile unknowingly went astray.

The telecommunication company wanted to touch upon the idea of babies making demands, wanting to be connected with their loved ones, and being content all the time; a depiction of its satisfied customers.

However, the same advertisement could have ended with any other brand name and it would not have made any difference–or sense for that matter. It is unlikely that a lineup of diverse babies convinced someone out there during the Super Bowl this weekend to become a subscriber.

Diet Coke

There are some advertisements that are bad but still watchable–preferably on the day when the planets have aligned on the setting of a red sun. Then there is this one from Diet Coke that has been specially designed to make the audience cringe at the sheer stupidity on-screen and feel incredibly sorry for the poor girl trying to sell the sugar-free beverage in one of the most awkward ways possible.

She dances, and not in any good way. She just… dances; being as loquacious as possible that it is all because of the “Twisted Mango” flavor. Anyone that watched through all of it without making a face deserves an award.

There are many questions that surface here. How was this approved? What was the real message here? How long was the script of this spot? Well, I can only help you answer the most important question of them all. The track is called “Long Distance” and is by Sam Gellaitry.