The cancellation of Fable Legends, Scalebound, lack of quality games, bad PR, and other issues are what kept Xbox One from reaching its true potential in the market. Meanwhile, PS4 overtook everything by just focusing on video games and strong first party support.
But things are about to change with Microsoft’s new direction. According to Forbes, sources say that Microsoft is inspired by the success of PS4 games like Horizon Zero Dawn and is going to finally focus on first party games development for Xbox; Fable is going to be the key for changing direction. The article published on Forbes stated that Microsoft aims to make Xbox One, PS4.
The console has been struggling compared to PS4 this entire generation, staying behind Sony’s machine majority of the time. Due to the success of PS4, Sony even managed to take away exclusive partnerships from Xbox, namely Call of Duty.
Sony partnered with EA and other developers as well for exclusive content for PS4. Selling millions of units across the globe, Sony and its PS4 are currently are at the top of the gaming industry.
Meanwhile, Microsoft released the Xbox One X and even that machine saw moderate success due to lack of games. Software sells hardware, hardware alone is useless. It took Microsoft an entire generation of realizing it.
Phil Spencer is bringing positive change for the brand and we will get to see a glimpse of it at E3 2018. Speaking Gamesbeat, he also acknowledged that ongoing outcry over the lack of games.
I’m not deaf to the meme out there regarding our content and our need to invest more. Definitely, we are at a point where we’re investing more and we’ll continue to do that.
Phil Spencer is putting his trust in Matt Booty to handle the future of Xbox.
When I look at Matt and his responsibility with his team, it’s about charting our future in first-party content. I feel like with each one of the leaders we have, there’s an existing plan, and I feel good about that plan, but we know that the plan all-up for studios is expanding. Having Matt’s leadership there in navigating the expansion, what bets we make, the teams we bet on, the teams we create, is going to be critical.
The next few years are going to be crucial for Xbox as a brand. It is safe to say that Xbox One isn’t really the priority anymore and will slowly fade out. Xbox One X and the Next Xbox are going to benefit from the change they make right now.