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YouTube Monetization Rules Now Favor Established Channels Over Small Ones

The YouTube monetization rules have been changed for the worse recently, after the company announced that only channels with a certain amount of subscribers and watch times would be eligible for monetization. The announcement comes on the heels of a variety of controversial decisions on behalf of YouTube’s content guidelines.

Previously, YouTube had been under fire by many for inconsistent enforcement of what is and is not “advertiser friendly”, which has resulted in multiple videos across many different channels getting demonetized, which can have an impact on the livelihood of many YouTubers.

The more recent YouTube monetization rules change now causes any YouTube channel that’s under one thousand subscribers and four thousand cumulative hours of viewing time to now lose their monetization, meaning that a lot of Youtubers that have started getting popular but haven’t gotten to that threshold no longer make their owners money.

A rule like this can be especially unfair towards artists or animators, who do speedpaints and short, 20-second animations and thus will have great difficulty hitting the 4,000 hours of watch time rule.

This controversy also comes hot on the heels of YouTube’s controversy over Logan Paul, who caused a YouTube backlash over going into Japan’s Aokigahara (also known as the “suicide forest”) and finding a dead body, which he proceeded to film.

This, coupled with other racist incidents in Japan from him, eventually caused Paul to be removed from the Google ads on YouTube, and his YouTube Red shows being put on hold.

Whether YouTube will roll back these new YouTube monetization rules remains to be seen, but in the meantime hopefully YouTubers will cause enough of a furor about this that YouTube will realized that they’ve messed up and roll the rules back, similar to what Patreon did several weeks ago when they were going to take a bigger cut of Patron donations, before rolling that back.