EA Files Patent For Online Matchmaking Algorithm To Boost ‘Player Engagement’
Just a few months ago we learned that Activision has patented a matchmaking algorithm to encourage microtransaction and now EA has also filed a patent for a matchmaking algorithm although theirs is to boost player engagement in online games, however, this algorithm can potentially be tuned to drive microtransactions.
EA has filed patents for two different matchmaking algorithms and both of them focus on driving players engagement in games. The first patent is an algorithm that dynamically changes the difficulty for players based on their performance in the game. Which might not sit well with players who purposefully play at a higher difficulty to challenge themselves.
The second patent filed by EA is tilted ‘Engagement Optimised Matchmaking (EOMM)’ which focuses on player engagement.
According to the patent, this matchmaking algorithm takes a lot of things into account like player skill level, play style, and more and will matchmake players according to that.
While the matchmaking algorithm is solely to boost player engagement in online games but as Destructoid has noted in the research paper, the EOMM can be tuned to boost microtransactions which essentially means that publishers are willing to drop fair matchmaking in order to boost player engagement and microtransactions in online games.
However, EA has just filed a patent for this matchmaking algorithm and it will be a while before it gets approved, probably in time for Bioware’s upcoming Anthem or EA Motive’s Star Wars title which was being developed by now closed Visceral Games for making the Star Wars title a “Linear game”.
Do you think Publishers should forgo fair matchmaking to boost player engagement in multiplayer titles? Let us know your thoughts in the comments.