Lawbreakers Written Off By Its Publisher, Says PUBG Is Partially The Reason For Poor Sales
Lawbreakers launched last August but failed to attract the mainstream audience and now publisher Nexon has noted that partial reason for the game to fail to meet the expectations was the launch of PUBG.
Speaking during the company’s earnings call for the third quarter of its fiscal year, Nexon noted that it saw a drop in revenue compared to their expectations, mainly due to Lawbreakers’ underperformance. The company partially blamed PUBG for Lawbreakers not being able to attract a mainstream audience.
We had very high expectations for its launch; however, the timing of its launch turned out to be unfortunate, specifically the blockbuster PC online game PlayerUnknown’s Battlegrounds came out right about the same time, making the market environment very tough for first-person shooters in general and for Lawbreakers.
Furthermore, Nexon noted that the game was one of the main contributors to the companies’ impairment loss for the third fiscal quarter of the company.
Nexon CTO Shiro Uemura has also written off the game and noted that the game won’t be accruing any more impairment losses. With Nexon written the game off, the future of the game is uncertain.
While there is a possibility that PUBG could have an impact on the game’s sales but both of these titles completely different and belong to different video game genres and PUBG itself launched months earlier than Lawbreakers.
Lawbreakers is a first-person multiplayer shooter which launched in August 2017, however, the game failed to find an audience. The game features a fast-paced multiplayer gameplay which requires players to have unbelievably fast reflexes.
Do you think PUBG could have had an impact on Lawbreakers’ sales? Let us know in the comments.